Day Two, Aug 31 8:30am Roger James, President, Australian Marketing Institute Theme: Bringing accountability & metrics into marketing & branding 9:10am Kate Vale, Regional Director ANZ, Google Theme: Search engines as a brand building strategy 9:50am Antony Wilson, Head of Marketing, Nokia Theme: Evolving your brand in a dynamic industry 10:30am Morning Tea 10:45am Michael Anderson, CEO, Austereo Theme: Leading the rebirth of a brand 11:25am Paul Heath, Managing Director, Reader’s Digest Theme: Steering an established brand in new and changing core markets 12:00pm Bruce Mansfield, General Manager – Australia & NZ, Visa Theme: Building brand leadership through local and global partnerships & sponsorships 12:40pm Lunch 1:30pm Amanda Brook, General Manager Marketing & Product, Sensis Theme: Total brand evolution – Sensis case study 2:10pm Warren Wilmott, CEO, 7-Eleven Stores Theme: Keeping the 7-Eleven brand on the move– changing with the marketplace 2:50pm Afternoon Tea 3:10pm Martin Hoffman, CEO, NineMSN Theme: Evolution of the Internet as a branding medium 3:50pm Dirk Howindt, Managing Director, Brand Echo Theme: New thinking in branding: Branding – A Multidimensional Task 4:40pm Closing |