Day One, Aug 30 8:30am Registration 8:50am Welcome & Opening 9:00am Martin Crawford, Managing Director (Australasia & Japan), Travelex Theme: Using sponsorship to build your brand 9:40am Kevin Russell, CEO, Hutchison Telecoms Theme: The 3 Story - Building a dynamic brand in a static industry 10:20am Morning Tea 10:40am David Kent, Managing Director, The Right Group Theme: Being strategic about branding 11:20am Scott Morrison, Managing Director, Tourism Australia Theme: Domestic vs. international markets – branding challenges 12:00pm Robert Atkins, CEO, Harris Scarfe Theme: Back from the dead – Rebuilding the brand two years on 12:40pm Lunch 1:30pm John Batistich, Regional Managing Director (Pacific), The Wrigley Company Theme: Ten key changes impacting the growth of FMCG brands 2:10pm Anne Radmacher , Managing Director (Luxury Products), L'Oréal Theme: Executing global brand launches and promotions locally 2:50pm Alan Bowman, Regional Director Asia-Pacific, Microsoft HED (X-BOX) Theme: Preparing a brand for a future vision 3:30pm Afternoon Tea 3:45pm Special Event Theme: Managing Rapidly Growing Brands – Maintaining Momentum and Integrity in your Brand Presenters & Panelists Steve Sheppard, Principal, Brand Story (Chair) Joshua Sparks, CEO, sass&bide Chris Gurney, General Manager – Marketing & NZ, Bakers John Casey, Chief Marketing Officer, Vodafone 5:45pm Drinks & Canapes |
